Product Requirements Document (PRD)

Product Name: ManeMate (Working Title)
Document Owner: Product Management
Status: Draft

1. Executive Summary & Objective

ManeMate is a mobile social networking app ("Tinder for Horse Owners") designed to help casual horse owners connect locally. It solves the problem of isolation in the casual equestrian community by enabling owners to find riding buddies, trail companions, and local social meetups using an intuitive swipe-based interface.

2. Target Audience

Primary Persona: Casual horse owners, recreational trail riders, and hobbyist equestrians.
User Goal: Find nearby horse owners with compatible riding styles, horse temperaments, and availability for social rides and community building.

3. Key User Journeys & Features

3.1 Dual-Layer Profile Creation

Owner Profile: Human bio, riding discipline preference (e.g., Trail, Western, English, Pleasure), experience level, location radius, and availability.
Horse Profile(s): Detailed horse card attached to the owner account (supports multi-horse owners).

3.2 Swipe-Based Discovery Engine

Match Cards: Display owner info paired with primary horse info.
Match Logic: Swipe Right (Interested) / Swipe Left (Pass).
Filters: Radius (distance), riding discipline, horse temperament, and activity preference (e.g., quiet walk vs. fast trail ride).
Mutual Match: Unlocks direct messaging capabilities once both owners swipe right.

3.3 In-App Messaging & Meetup Planning

1:1 Chat: Text and location-sharing features for matched users.
Group Rides / Social Events (v1.1): Ability to post local open-group trail rides.

4. Horse Profile Data Requirements

To support comprehensive profiles without overwhelming casual users, data points are categorized as follows:

Category	Key Fields
Basic Info	Name, Breed, Age, Gender (Gelding/Mare/Stallion), Personality/Temperament tags (e.g., Calm, Spunky, Herd Leader, Buddy-Sour)
Pedigree	Sire, Dam, Registration Association & Number (Optional)
Health & Care	Vaccination status (Verified/Unverified badge), Coggins status, shoeing status, special handling/care notes
Performance Stats	Primary discipline, riding experience level required, preferred terrain, fitness level (e.g., Light Work, Trail-Ready, Endurance)

5. Out of Scope (Version 1.0)

Horse Sales / Marketplace: No commerce or buying/selling workflows.
Breeding Matchmaking: No stud services or breeding compatibility tools.
Boarding / Stall Rentals: No facility management or venue booking.

6. Key Performance Indicators (KPIs)

User Acquisition: Monthly Active Users (MAU) in target pilot regions.
Engagement: Match Rate (% of swipes resulting in mutual matches).
Connection Success: Conversion rate of matches to first-sent messages within 48 hours.
Retention: 30-day user retention rate.